We were targeting a teenage group with our horror film by having this target audience we had to promote our film across various media we made them on accessible on different technologies e.g Mobile Phone,Television,Computers and Tablets.
Mobile phones are modern technologies that are used by many people now days and they now have access to the internet through they phone. The tablet is another modern technology that many people use and it also has different apps so i based our film to be useful on these applications for more teenagers to view it.
Our media product was filmed on a HD camera which made the film clear and easy to be viewed on these different technologies. We also made are teaser trailer to view on television even though its an old technology it still is good to promote films and attract audiences to come see the film.
The magazine cover and poster was also going to be published on twitter and on face book to get people talking about the film and get it to attract it to the bigger audience. By networking it like this it would spread all over the world.
I included a number of re-occurring motifs across all three of the products using the same character to make it more recognisable plus the same font and graphics were used on the magazine cover and poster.
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